Top 5 Things to Remember When Crafting Your PR Plan

Posted by Danielle Cyr on Wed, Apr, 18, 2018 @ 08:04 AM

The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and readers/listeners/viewers alike. The campaigns are authentic to the organization’s brand and break through the often-cluttered news landscape by putting the right story in the hands of the right reporter and media outlet at the right time. Whether you are developing a new PR plan or revamping your existing public relations strategy, keep these considerations top-of-mind to maximize the effectiveness of your approach.

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Topics: public relations program, public relations strategy, pr tips

Co-Communications Turns 20: 20 Quick PR Tips for Our 20th Year

Posted by Danielle Cyr on Fri, Feb, 03, 2017 @ 08:02 AM

What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three offices and a team of 15. As Co-Communications kicks off its 20th year in business, we wanted to share 20 surefire public relations and media relations tips that we have found invaluable during our 20 years in business. While the media landscape has no doubt evolved in ways that will continue to have a lasting impact on how news is generated and delivered, the go-to tips allow businesses and nonprofits alike to grow their share of voice and get ink on a local, regional and national level.

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Topics: public relations agency, public relations, PR, pr tips