Co-Communications Turns 20: 20 Quick PR Tips for Our 20th Year

Posted by Danielle Cyr on Fri, Feb, 03, 2017 @ 08:02 AM

What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three offices and a team of 15. As Co-Communications kicks off its 20th year in business, we wanted to share 20 surefire public relations and media relations tips that we have found invaluable during our 20 years in business. While the media landscape has no doubt evolved in ways that will continue to have a lasting impact on how news is generated and delivered, the go-to tips allow businesses and nonprofits alike to grow their share of voice and get ink on a local, regional and national level.

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Topics: public relations agency, public relations, PR, pr tips

How to Tell if Your Public Relations Program is Working

Posted by Danielle Cyr on Wed, Dec, 21, 2016 @ 08:12 AM

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned media – public relations – program. The success of a PR program lays in the strength of the stories that your pitch to the media, i.e. their newsworthiness. Well-executed PR campaigns educate and inform target audiences while strengthening a brand’s position in the marketplace. While this requires a blend of strategy and creativity – and a team that excels at execution – public relations can help to put your company’s name on the map and position your leadership as experts in the industry. If you’re wondering what the ROI of your current public relations program is – and whether or not it is moving the needle – here are three ways you can check to see if you are achieving PR success.

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Topics: public relations agency, public relations, PR, public relations program, public relations strategy

The Benefits of PR Retainers

Posted by Danielle Cyr on Fri, Aug, 19, 2016 @ 08:08 AM

Engagements with public relations agencies typically come in two forms – short-term projects and monthly retainers. While projects can be a great opportunity for new businesses to dip their toe in the PR water, their finite scope and tight timeline often necessitate a primary focus on tactics. Public relations retainers, on the other hand, are longer-term programs that allow companies and causes to maintain a consistent presence in the media and proactively enhance their expert positioning in the market place. While projects can be the right fit at the right time, there are many benefits to PR retainers that warrant deeper exploration:

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Topics: public relations retainer, public relations agency, public relations, PR

The Top Three Things to Look for in a PR Agency

Posted by Danielle Cyr on Fri, May, 20, 2016 @ 08:05 AM

How do you know which PR firm is the right fit for your company or cause? What factors indicate you will be able to build a long-lasting and collaborative relationship with the team? When looking for a PR firm – whether you are choosing your first or looking to change firms – focus on finding a partner who meets these three key criteria.

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Topics: public relations agency, public relations, PR, PR agency

The Role of PR in 2016

Posted by Danielle Cyr on Fri, Jan, 22, 2016 @ 08:01 AM

Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised to take center stage. The driving point behind this shift? The more integrated marketing campaigns become, the more important public relations becomes. Here’s how an ongoing public relations program can boost your marketing ROI in 2016 and beyond:

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Topics: public relations agency, public relations, PR, SEO, public relations program

10 Questions to Ask Before Hiring a Marketing Agency

Posted by Danielle Cyr on Wed, Mar, 25, 2015 @ 09:03 AM

Deciding to contract with a third-party firm for marketing and PR services is a big decision. Not only do you need a partner with whom you can build a trusting, long-standing partnership, you need an agency who excels in three key areas – strategy, creativity and execution. This winning combination will allow your company or cause to stand out from the crowd and generate tangible marketing ROI. How do you choose the right marketing firm? Start by asking these key questions:

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Topics: public relations agency, marketing agency, PR agency

5 Ways Public Relations Can Help Businesses Grow

Posted by Danielle Cyr on Wed, Mar, 19, 2014 @ 09:03 AM

At the beginning of any new public relations campaign, it is important to outline the success metrics against which the campaign will be evaluated. While the key performance indicators that define success vary among campaigns and clients, we are often asked by small businesses how engaging with a public relations agency will support business growth. Keeping in mind that no two small businesses look exactly alike – and that public relations is most effective when it is part of an integrated marketing and business development strategy – the following are five key areas where public relations can support small business growth strategies:

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Topics: public relations agency, public relations, PR agency, pr campaign

Top 3 Questions to Ask Before Hiring a PR Agency

Posted by Danielle Cyr on Wed, Aug, 07, 2013 @ 09:08 AM


Hiring the right PR agency can be a time-intensive and overwhelming process. With numerous agencies to choose from and each having their own niche within the marketplace, it is critical to choose the agency with not just the right services but a compatible culture and work style. Whether putting out a RFP or reaching out to select agencies, be sure to ask these three key questions before signing a contract:

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Topics: public relations agency, public relations, nonprofit PR, b2b PR