Top 5 Things to Remember When Crafting Your PR Plan

Posted by Danielle Cyr on Wed, Apr, 18, 2018 @ 08:04 AM

The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and readers/listeners/viewers alike. The campaigns are authentic to the organization’s brand and break through the often-cluttered news landscape by putting the right story in the hands of the right reporter and media outlet at the right time. Whether you are developing a new PR plan or revamping your existing public relations strategy, keep these considerations top-of-mind to maximize the effectiveness of your approach.

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Topics: public relations program, public relations strategy, pr tips

How to Tell if Your Public Relations Program is Working

Posted by Danielle Cyr on Wed, Dec, 21, 2016 @ 08:12 AM

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned media – public relations – program. The success of a PR program lays in the strength of the stories that your pitch to the media, i.e. their newsworthiness. Well-executed PR campaigns educate and inform target audiences while strengthening a brand’s position in the marketplace. While this requires a blend of strategy and creativity – and a team that excels at execution – public relations can help to put your company’s name on the map and position your leadership as experts in the industry. If you’re wondering what the ROI of your current public relations program is – and whether or not it is moving the needle – here are three ways you can check to see if you are achieving PR success.

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Topics: public relations agency, public relations, PR, public relations program, public relations strategy

Nonprofit Public Relations Tips You Can Use

Posted by Danielle Cyr on Fri, Jul, 22, 2016 @ 08:07 AM

Nonprofits have the good fortune of having countless stories to share. As natural storytellers, nonprofit organizations are well-poised to capitalize on the value of a public relations program. Here are some nonprofit PR tips to help your organization:

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Topics: public relations, nonprofit PR, PR, nonprofit public relations, public relations program

The Role of PR in 2016

Posted by Danielle Cyr on Fri, Jan, 22, 2016 @ 08:01 AM

Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised to take center stage. The driving point behind this shift? The more integrated marketing campaigns become, the more important public relations becomes. Here’s how an ongoing public relations program can boost your marketing ROI in 2016 and beyond:

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Topics: public relations agency, public relations, PR, SEO, public relations program