Top Video Marketing Opportunities for Real Estate

Posted by Danielle Cyr on Fri, Jan, 13, 2017 @ 08:01 AM

One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise and there are many opportunities for the real estate sector to effectively embrace this trend. Here are the top video marketing opportunities for real estate.

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Topics: real estate marketing, video marketing, real estate pr, real estate public relations

Avoid These Five Real Estate PR Mistakes

Posted by Danielle Cyr on Wed, Sep, 14, 2016 @ 08:09 AM

From design-build firms to developers, and property managers to investment brokerage firms, real estate public relations programs help organizations to showcase accomplishments and accolades, highlight key transactions, and cement their positioning in the marketplace. While a real estate PR program that is both creative and strategic can rank among a firm’s most valuable marketing assets, a poorly structured program can become a marketing liability. To maximize your returns, avoid these five real estate PR mistakes.

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Topics: real estate marketing, real estate pr, real estate public relations

Constructing Better Real Estate PR: The Second Story

Posted by Danielle Cyr on Wed, Apr, 20, 2016 @ 08:04 AM

Ready for more real estate PR tips? It’s time for the “second story” of how to improve your real estate public relations campaigns. 

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Topics: public relations, real estate marketing, PR, real estate pr

How to Build a Better Real Estate PR Program

Posted by Danielle Cyr on Wed, Apr, 13, 2016 @ 08:04 AM

Consumer and trade. Print, online, broadcast and social. Where is your real estate firm telling its stories? With so many avenues for storytelling, developing a multifaceted PR program is key to ensuring optimal reach and showcasing the diverse aspects of your company – be it a key vertical, special geographic focus, work in conjunction with a major economic development initiative, unique areas of expertise, etc. Follow these key steps for building a better PR program that is the lynchpin of your overall marketing efforts:

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Topics: public relations, real estate marketing, PR, real estate pr

Effective Marketing Strategies for Real Estate

Posted by Danielle Cyr on Wed, Mar, 02, 2016 @ 08:03 AM

The real estate industry is both broad and diverse and, during Co-Communications’ 18-plus years in business, we’ve had the opportunity to work with many great companies who are moving the industry forward. From design-build firms to residential brokerage agencies, we’ve helped real estate companies mine for great PR stories, improve their websites, refresh their brands and build strategies for increasing marketing ROI. So, what makes a real estate marketing strategy effective? It starts by following these five best practices:

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Topics: real estate marketing plan, real estate marketing, real estate marketing strategy

How to Refresh an Outdated Real Estate Website

Posted by Danielle Cyr on Wed, Jan, 27, 2016 @ 08:01 AM

Forty-four percent of smartphone users have looked up a real estate listing from their smartphone. If they landed on your website, what would they see? Would it be a sleek, responsive design that is designed for easy mobile navigation and makes it easy to contact the listing agent? Or, is your website outdated and being penalized by Google because it doesn't have a mobile optimized design? We hope it isn't the latter, because ExactTarget reports 27% of visitors leave a website that isn't mobile optimized.

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Topics: websites, real estate, real estate marketing, web design

3 Visual Marketing Opportunities for the Real Estate Industry

Posted by Danielle Cyr on Wed, May, 06, 2015 @ 09:05 AM

The growth of visual marketing is undeniable. Consider this: The Pew Research Center recently found that nearly half of Internet-using young Americans ages 18-29 use Instagram, while Pinterest boasts increases in usership across a range of demographics.

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Topics: social media, social media best practices, social media platforms, real estate marketing, social media for commercial real estate

Is it time to refresh your real estate marketing?

Posted by Danielle Cyr on Wed, Nov, 12, 2014 @ 09:11 AM

Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take advantage of timely marketing opportunities. Take last week’s NYC Real Estate Expo, for example. Whether your company was a sponsor or an attendee, you gained valuable insights to share with stakeholders during professional development sessions and met prospective clients and business partners with whom it is important to remain connected. Is your firm’s current marketing strategy poised to make the most of these opportunities and leverage new connections?

Whether seizing the opportunity to follow-up on recent event marketing or revamping your real estate firm’s marketing strategy for 2015, it’s time to evaluate what is working well, identify opportunities to replicate prior successes and refine strategies and tactics that aren’t achieving your goals. Here are five key reasons to refresh your real estate marketing today:

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Topics: marketing strategy, marketing plans, real estate marketing plan, real estate marketing

4 Reasons Residential Real Estate Agents Should Blog

Posted by Danielle Cyr on Wed, Apr, 02, 2014 @ 09:04 AM

As a full-service marketing and public relations agency, we’re often asked if social media marketing can help residential real estate brokers achieve their marketing goals and generate tangible ROI. While there is no denying the power of using compelling visuals to sell properties, a blog can help real estate brokers to position themselves as industry experts, attracting prospective clients and generating new leads. Here’s how a blog can help residential real estate brokers achieve their business goals:

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Topics: social media marketing, real estate marketing, real estate blogs