Boasting more than 800 million active monthly users and leveraged by more than 25 million businesses, Instagram is a growing visual marketing platform that proves a picture is truly worth a thousand words. For nonprofits, Instagram has proven its worth by providing a new way to tell stories and pull on the heartstrings, both of which are critical for recruiting and retaining employees, volunteers and donors. For consumer brands, Instagram has provided an avenue for showcasing products in their real life applications. And both benefit from leveraging high impact imagery to engage their target audiences and amplify their reach.Read More
One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise and there are many opportunities for the real estate sector to effectively embrace this trend. Here are the top video marketing opportunities for real estate.Read More
From design-build firms to developers, and property managers to investment brokerage firms, real estate public relations programs help organizations to showcase accomplishments and accolades, highlight key transactions, and cement their positioning in the marketplace. While a real estate PR program that is both creative and strategic can rank among a firm’s most valuable marketing assets, a poorly structured program can become a marketing liability. To maximize your returns, avoid these five real estate PR mistakes.Read More
Ready for more real estate PR tips? It’s time for the “second story” of how to improve your real estate public relations campaigns.Read More
Consumer and trade. Print, online, broadcast and social. Where is your real estate firm telling its stories? With so many avenues for storytelling, developing a multifaceted PR program is key to ensuring optimal reach and showcasing the diverse aspects of your company – be it a key vertical, special geographic focus, work in conjunction with a major economic development initiative, unique areas of expertise, etc. Follow these key steps for building a better PR program that is the lynchpin of your overall marketing efforts:Read More
The real estate industry is both broad and diverse and, during Co-Communications’ 18-plus years in business, we’ve had the opportunity to work with many great companies who are moving the industry forward. From design-build firms to residential brokerage agencies, we’ve helped real estate companies mine for great PR stories, improve their websites, refresh their brands and build strategies for increasing marketing ROI. So, what makes a real estate marketing strategy effective? It starts by following these five best practices:Read More
Forty-four percent of smartphone users have looked up a real estate listing from their smartphone. If they landed on your website, what would they see? Would it be a sleek, responsive design that is designed for easy mobile navigation and makes it easy to contact the listing agent? Or, is your website outdated and being penalized by Google because it doesn't have a mobile optimized design? We hope it isn't the latter, because ExactTarget reports 27% of visitors leave a website that isn't mobile optimized.Read More
The growth of visual marketing is undeniable. Consider this: The Pew Research Center recently found that nearly half of Internet-using young Americans ages 18-29 use Instagram, while Pinterest boasts increases in usership across a range of demographics.
Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take advantage of timely marketing opportunities. Take last week’s NYC Real Estate Expo, for example. Whether your company was a sponsor or an attendee, you gained valuable insights to share with stakeholders during professional development sessions and met prospective clients and business partners with whom it is important to remain connected. Is your firm’s current marketing strategy poised to make the most of these opportunities and leverage new connections?
Whether seizing the opportunity to follow-up on recent event marketing or revamping your real estate firm’s marketing strategy for 2015, it’s time to evaluate what is working well, identify opportunities to replicate prior successes and refine strategies and tactics that aren’t achieving your goals. Here are five key reasons to refresh your real estate marketing today:
As a full-service marketing and public relations agency, we’re often asked if social media marketing can help residential real estate brokers achieve their marketing goals and generate tangible ROI. While there is no denying the power of using compelling visuals to sell properties, a blog can help real estate brokers to position themselves as industry experts, attracting prospective clients and generating new leads. Here’s how a blog can help residential real estate brokers achieve their business goals: