Should Instagram Be Part of Your Real Estate Marketing Program?

Posted by Danielle Cyr on Wed, Mar, 21, 2018 @ 08:03 AM

Boasting more than 800 million active monthly users and leveraged by more than 25 million businesses, Instagram is a growing visual marketing platform that proves a picture is truly worth a thousand words. For nonprofits, Instagram has proven its worth by providing a new way to tell stories and pull on the heartstrings, both of which are critical for recruiting and retaining employees, volunteers and donors. For consumer brands, Instagram has provided an avenue for showcasing products in their real life applications. And both benefit from leveraging high impact imagery to engage their target audiences and amplify their reach.

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Topics: real estate marketing plan, real estate marketing, real estate pr

How to Tell if Your Real Estate PR Program is Working

Posted by Danielle Cyr on Fri, Jul, 15, 2016 @ 08:07 AM

Public relations is a powerful tool for helping real estate firms to tell their story. Whether you are the contractor who was awarded the contract for a major economic development project in your capital city or a commercial brokerage firm in a booming metropolitan market, there are countless opportunities to get the word out about your firm and track record, and to enhance your expert positioning.

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Topics: real estate marketing plan, real estate pr, real estate public relations

Effective Marketing Strategies for Real Estate

Posted by Danielle Cyr on Wed, Mar, 02, 2016 @ 08:03 AM

The real estate industry is both broad and diverse and, during Co-Communications’ 18-plus years in business, we’ve had the opportunity to work with many great companies who are moving the industry forward. From design-build firms to residential brokerage agencies, we’ve helped real estate companies mine for great PR stories, improve their websites, refresh their brands and build strategies for increasing marketing ROI. So, what makes a real estate marketing strategy effective? It starts by following these five best practices:

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Topics: real estate marketing plan, real estate marketing, real estate marketing strategy

Is it time to refresh your real estate marketing?

Posted by Danielle Cyr on Wed, Nov, 12, 2014 @ 09:11 AM

Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take advantage of timely marketing opportunities. Take last week’s NYC Real Estate Expo, for example. Whether your company was a sponsor or an attendee, you gained valuable insights to share with stakeholders during professional development sessions and met prospective clients and business partners with whom it is important to remain connected. Is your firm’s current marketing strategy poised to make the most of these opportunities and leverage new connections?

Whether seizing the opportunity to follow-up on recent event marketing or revamping your real estate firm’s marketing strategy for 2015, it’s time to evaluate what is working well, identify opportunities to replicate prior successes and refine strategies and tactics that aren’t achieving your goals. Here are five key reasons to refresh your real estate marketing today:

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Topics: marketing strategy, marketing plans, real estate marketing plan, real estate marketing