Top Video Marketing Opportunities for Real Estate

Posted by Danielle Cyr on Fri, Jan, 13, 2017 @ 08:01 AM

One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise and there are many opportunities for the real estate sector to effectively embrace this trend. Here are the top video marketing opportunities for real estate.

Read More

Topics: real estate marketing, video marketing, real estate pr, real estate public relations

Best Practices for Developing Your 2017 Real Estate PR Plan

Posted by Danielle Cyr on Wed, Oct, 26, 2016 @ 08:10 AM

While your marketing plan for 2017 will no doubt evolve in real-time to seize unique opportunities and industry trends, it is important to have a research-informed strategy and actionable plan in place to guide your real estate public relations program. As you lay the groundwork for increasing your share-of-voice and enhancing your expert positioning in 2017, follow these real estate PR best practices.

Read More

Topics: real estate pr, real estate public relations, real estate public relations program, real estate PR program

How Inbound Marketing Can Fuel Your Real Estate PR Program

Posted by Danielle Cyr on Wed, Sep, 28, 2016 @ 08:09 AM

While effective inbound marketing programs require companies to develop a high volume of audience-centric, high quality content, the benefit of building and maintaining an arsenal of thought leadership content is always having new educational material to share with target audiences. Whether this content lives on your blog, populates your email marketing, energizes your social media marketing or inspires whitepapers and ebooks, it has legs beyond inbound marketing and can play an important role in executing an effective real estate PR program.

Read More

Topics: content marketing, inbound marketing, social media for commercial real estate, real estate pr, real estate public relations

Avoid These Five Real Estate PR Mistakes

Posted by Danielle Cyr on Wed, Sep, 14, 2016 @ 08:09 AM

From design-build firms to developers, and property managers to investment brokerage firms, real estate public relations programs help organizations to showcase accomplishments and accolades, highlight key transactions, and cement their positioning in the marketplace. While a real estate PR program that is both creative and strategic can rank among a firm’s most valuable marketing assets, a poorly structured program can become a marketing liability. To maximize your returns, avoid these five real estate PR mistakes.

Read More

Topics: real estate marketing, real estate pr, real estate public relations

Real Estate PR & Social Media Marketing: They’re Better Together

Posted by Danielle Cyr on Wed, Aug, 31, 2016 @ 08:08 AM

Integrated marketing programs allow companies to leverage a suite of communications strategies and tactics to achieve their business goals. An integrated approach aligns online and offline activities, and integrates the appropriate divisions and teams, ensuring the program implemented is on-brand and on-target. And, while your real estate public relations program may be strong on its own, it’s nothing if your news and thought leadership aren’t reaching the right audiences. That’s where social media marketing comes in.

Read More

Topics: social media marketing, real estate pr, real estate public relations, real estate public relations program

How to Tell if Your Real Estate PR Program is Working

Posted by Danielle Cyr on Fri, Jul, 15, 2016 @ 08:07 AM

Public relations is a powerful tool for helping real estate firms to tell their story. Whether you are the contractor who was awarded the contract for a major economic development project in your capital city or a commercial brokerage firm in a booming metropolitan market, there are countless opportunities to get the word out about your firm and track record, and to enhance your expert positioning.

Read More

Topics: real estate marketing plan, real estate pr, real estate public relations

Constructing Better Real Estate PR: The Second Story

Posted by Danielle Cyr on Wed, Apr, 20, 2016 @ 08:04 AM

Ready for more real estate PR tips? It’s time for the “second story” of how to improve your real estate public relations campaigns. 

Read More

Topics: public relations, real estate marketing, PR, real estate pr

How to Build a Better Real Estate PR Program

Posted by Danielle Cyr on Wed, Apr, 13, 2016 @ 08:04 AM

Consumer and trade. Print, online, broadcast and social. Where is your real estate firm telling its stories? With so many avenues for storytelling, developing a multifaceted PR program is key to ensuring optimal reach and showcasing the diverse aspects of your company – be it a key vertical, special geographic focus, work in conjunction with a major economic development initiative, unique areas of expertise, etc. Follow these key steps for building a better PR program that is the lynchpin of your overall marketing efforts:

Read More

Topics: public relations, real estate marketing, PR, real estate pr