Doing Research? Google May Not Have the Answers

Posted by Danielle Cyr on Wed, May, 24, 2017 @ 08:05 AM

In the age of Alexa and Siri, it’s hard to fathom that the answer to one’s questions may not live on the internet. In a world where information is most often available in no more than a couple of clicks, what other information could one possibly crave?

While online searches boast access to a wide range of third-party data that can help to strengthen media pitches, heighten the timeliness of company news, and pinpoint powerful trends, the only way to find out what your customers are truly thinking is to ask them. Behold the role of primary research.

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Topics: custom research, research, market research, consumer research

How to Use Research to Write Better Marketing Content

Posted by Danielle Cyr on Fri, Jun, 03, 2016 @ 08:06 AM

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield insights that will strengthen your brand’s story?

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Topics: marketing, polls, custom research, research, surveys