Everybody wants their website to get found by their target audiences – prospective clients, future donors, and lead generators, to name a few. A key component of “getting found” is making sure your website is search engine-friendly (i.e. that it follows search engine optimization best practices). Here are a few key areas to focus on when it comes to website SEO:Read More
When building a website, many companies enlist a search engine optimization (SEO) expert to take them through a keyword discovery process. While identifying which keywords a company should try to rank for is crucial, what does one do with them once a pay-per-click campaign has gone live and/or website copy has been optimized?