As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started using Instagram in just four months. Further, 80-percent of Instagram’s 800 million monthly users follow a business, with 200 million visiting a business’ profile every day. But, it isn’t just about those users who are following a company on Instagram. Instagram reports that two-thirds of visits to business pages come from those who aren’t following the company’s page.Read More
A look at effective campaigns, epic fails and lessons learned
In the last few years many businesses and individuals have launched Twitter Q&As for a variety of reasons: to elevate brand awareness, earn new followers and customers, (re)build a reputation, spike organic engagement and/or earn trust through transparency. Some are able to achieve these goals with resounding success. Other campaigns, however, have gone down as some of the most ghastly errors in social media history. Let’s take a look:
On Friday, May 2nd, I’ll be leading a workshop for the Grow 2.0 Conference – Let’s Get Social: Social Media as a Business Growth Tool. Whether you’ll be attending Friday’s workshop or are simply looking to refine your social media marketing strategy, answering these five key questions will ensure your strategic ducks are in a row and that your social media marketing efforts can be easily measured and refined to ensure optimal success.