Common Social Media Mistakes Nonprofits Make

Posted by Danielle Cyr on Wed, Apr, 11, 2018 @ 08:04 AM

The 2017 Nonprofit Social Media Benchmark Survey deployed by donor management software provider Bloomerang found that 44 percent of nonprofits surveyed were active on Instagram. More than 90 percent considered Facebook their primary social network and across Facebook, Twitter, Instagram and LinkedIn the number one nonprofit goal was to share organizational news. While an effective social media marketing program can make a meaningful impact on a nonprofit’s marketing ROI, it only takes a few missteps to impede success. Avoid these common nonprofit social media marketing mistakes to maximize your organization’s success.

Read More

Topics: social media strategy, social media marketing program, social media for nonprofits

Two Years Later, Ice Bucket Challenge Delivers True Social Media Marketing ROI

Posted by Danielle Cyr on Fri, Sep, 16, 2016 @ 08:09 AM

Nearly two years after the Ice Bucket Challenge took the internet by storm engaging millions to pour water over their heads to raise awareness of ALS (and donate to the cause), the ALS Association has proven the value of a social media movement – research funded by the challenge has led to the identification of a gene that is responsible for the disease.

Read More

Topics: social media marketing, social media for nonprofits, social fundraising

5 Nonprofits That Are Succeeding on Instagram

Posted by Danielle Cyr on Wed, Jun, 29, 2016 @ 08:06 AM

eMarketer’s February 2016 Internet Usage Forecast reveals Instagram’s popularity is continuing to rise. This year alone, 89.4 million Americans will use Instagram at least once each month and by 2017 the number of social network users who use Instagram will bypass 50%, hitting 51.8% to be exact. Further, the social network is projected to grow an additional 15% this year.       

Read More

Topics: social media, social media marketing, nonprofit marketing, social media for nonprofits