Going Live and Telling Stories? Here’s What You Can Talk About

Posted by Danielle Cyr on Wed, May, 16, 2018 @ 08:05 AM

Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components to maximize its impact. As the social media landscape continues to expand and evolve, brands big and small can benefit from embracing the newest tools and techniques to bring their messages to life.

Read More

Topics: social media marketing, social media tips

Tips for Social Media Crisis Management

Posted by Danielle Cyr on Fri, Apr, 07, 2017 @ 08:04 AM

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive measures to ensure a timely and effective response when the need strikes is critical. Here are some tips to help prepare for and manage a social crisis.

Read More

Topics: social media, social media marketing, crisis communications, social crisis management

Social Media Marketing Changes: Facebook’s Latest Algorithm

Posted by Danielle Cyr on Wed, Mar, 22, 2017 @ 08:03 AM

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight to reactions – Love, Angry, Sad, etc. – than the more common counterpart, the “like.” While this change is reportedly designed to deepen user engagement with brands, it requires companies and causes to refine their social media marketing strategy and content calendars to focus on generating reactions.

Read More

Topics: social media marketing, Facebook, Facebook reactions

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

Posted by Danielle Cyr on Wed, Jan, 04, 2017 @ 08:01 AM

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing blitzes that can easily leave one dazed and confused. With the holiday season behind us – and our inboxes, hopefully, on a much-needed retail email diet – it’s time to take a look at the “gold star” campaigns of the holiday season.

Read More

Topics: marketing strategy, marketing, social media marketing, advertising, holiday marketing

How B2B Companies Can Use Instagram

Posted by Danielle Cyr on Wed, Nov, 23, 2016 @ 08:11 AM

In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods and King Arthur Flour have shown the power of great design and mouth-watering treats in engaging users and growing an Instagram following, the photo sharing platform isn’t just for consumer brands. B2B brands including Adobe, Citrix and MailChimp have quickly demonstrated the power of creativity and culture in building an engaged audience on Instagram. Here’s how your B2B company can leverage the power of Instagram as part of their social media marketing program.

Read More

Topics: social media marketing, b2b social media marketing, b2b marketing

Where Does Community Management Fit into a Social Media Strategy?

Posted by Danielle Cyr on Fri, Oct, 28, 2016 @ 08:10 AM

Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and provides stakeholders with valuable insights. When executed effectively – and with these key attributes top-of-mind – social media marketing also builds relationships and supports customer retention. And, that, is where community management comes into play.

Read More

Topics: social media marketing, social media strategy, community management

Two Years Later, Ice Bucket Challenge Delivers True Social Media Marketing ROI

Posted by Danielle Cyr on Fri, Sep, 16, 2016 @ 08:09 AM

Nearly two years after the Ice Bucket Challenge took the internet by storm engaging millions to pour water over their heads to raise awareness of ALS (and donate to the cause), the ALS Association has proven the value of a social media movement – research funded by the challenge has led to the identification of a gene that is responsible for the disease.

Read More

Topics: social media marketing, social media for nonprofits, social fundraising

Real Estate PR & Social Media Marketing: They’re Better Together

Posted by Danielle Cyr on Wed, Aug, 31, 2016 @ 08:08 AM

Integrated marketing programs allow companies to leverage a suite of communications strategies and tactics to achieve their business goals. An integrated approach aligns online and offline activities, and integrates the appropriate divisions and teams, ensuring the program implemented is on-brand and on-target. And, while your real estate public relations program may be strong on its own, it’s nothing if your news and thought leadership aren’t reaching the right audiences. That’s where social media marketing comes in.

Read More

Topics: social media marketing, real estate pr, real estate public relations, real estate public relations program

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

Posted by Danielle Cyr on Wed, Jul, 27, 2016 @ 08:07 AM

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance of knowing your target audience, Target and its agency of record handed over the reins for its campaign to the target audience. That’s right: Target’s 2016 back-to-school ads are scripted, illustrated, directed and styled by kids.

Read More

Topics: marketing, social media marketing, b2c marketing, back to school marketing

5 Nonprofits That Are Succeeding on Instagram

Posted by Danielle Cyr on Wed, Jun, 29, 2016 @ 08:06 AM

eMarketer’s February 2016 Internet Usage Forecast reveals Instagram’s popularity is continuing to rise. This year alone, 89.4 million Americans will use Instagram at least once each month and by 2017 the number of social network users who use Instagram will bypass 50%, hitting 51.8% to be exact. Further, the social network is projected to grow an additional 15% this year.       

Read More

Topics: social media, social media marketing, nonprofit marketing, social media for nonprofits