What B2B Companies Can Learn from B2C Instagram Success..

Posted by Danielle Cyr on Wed, Jan, 17, 2018 @ 08:01 AM

As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started using Instagram in just four months. Further, 80-percent of Instagram’s 800 million monthly users follow a business, with 200 million visiting a business’ profile every day. But, it isn’t just about those users who are following a company on Instagram. Instagram reports that two-thirds of visits to business pages come from those who aren’t following the company’s page.

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Topics: social media for business, b2b social media marketing, social media marketing program

Key Questions to Ask Before Starting a Social Media Marketing Program

Posted by Danielle Cyr on Wed, Feb, 24, 2016 @ 08:02 AM

You heard that social media marketing drives more than 1/3 of all website traffic and you're ready to pull the trigger. Not so fast. Effective social media marketing requires a strategy, a sustainability plan and should be integrated with your overall marketing program. So, before you dive into social media, ask yourself these key questions:

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Topics: marketing, social media marketing, social media management, marketing program, social media marketing program