Great marketing relies on telling great stories – stories that educate, engage and impact stakeholders. Well-crafted stories help stakeholders deepen their connection to a company or cause, which can help bolster client retention, improve donor relations and even increase conversions. With a wide array of communication channels through which organizations can tell their stories, pairing the right content with the right medium is key to success. As you hone your marketing strategy, keep these actionable tips top-of-mind for improving your brand’s storytelling.Read More
Those new to Instagram or still contemplating whether it is the right social media channel for their brand may find this question a bit perplexing. After all, it’s just a place to share photos, right? Yes – and no. As Instagram’s user base grows, and more brands become adept at optimizing their content to get discovered by the right audiences, ensuring every photo posted is A+ quality becomes increasingly important. So, how do you design your photos for Instagram success?Read More
The 2017 Nonprofit Social Media Benchmark Survey deployed by donor management software provider Bloomerang found that 44 percent of nonprofits surveyed were active on Instagram. More than 90 percent considered Facebook their primary social network and across Facebook, Twitter, Instagram and LinkedIn the number one nonprofit goal was to share organizational news. While an effective social media marketing program can make a meaningful impact on a nonprofit’s marketing ROI, it only takes a few missteps to impede success. Avoid these common nonprofit social media marketing mistakes to maximize your organization’s success.
Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and provides stakeholders with valuable insights. When executed effectively – and with these key attributes top-of-mind – social media marketing also builds relationships and supports customer retention. And, that, is where community management comes into play.Read More
One key strategy for restaurants looking to ramp up social media marketing is to keep it simple. - Take on only as much as you can chew. (Pun intended.)
With the spring event season behind us and the fall event season soon to arrive, now is the time to evaluate how to increase the effectiveness of your social media marketing for events. While we always encourage having a specific social media strategy for each event – be it an annual gala, professional development seminar or even a conference your team is attending – there is often a common theme among the questions we field. Ranking at the top? How to properly use hashtags for event marketing. Let’s start with the basics…
On Friday, May 2nd, I’ll be leading a workshop for the Grow 2.0 Conference – Let’s Get Social: Social Media as a Business Growth Tool. Whether you’ll be attending Friday’s workshop or are simply looking to refine your social media marketing strategy, answering these five key questions will ensure your strategic ducks are in a row and that your social media marketing efforts can be easily measured and refined to ensure optimal success.
A recent study by Forrester found that less than 1% of online purchases can be traced back to social networks such as Facebook or Pinterest. While the number may seem startling low at first glance, companies need to build trust among prospective clients before they can expect them to make a purchase.
Social Media Marketing is a powerful and cost-effective communication tool for small business. It is an opportunity for organizations to position themselves as thought-leaders, increase online visibility and engage both existing clients and prospects. Unfortunately, maintaining a robust social media marketing program often requires a significant time investment and can become a drain on already limited resources. By following these three easy steps, small business can make social media marketing more manageable and reap the benefits of an effective online communications program:
Align social media marketing with strategic business goals
Social Media is not a stand-alone communication tactic. It is most effective when leveraged as part of an integrated communications program. After all, not every client or prospect is using Facebook, Twitter, YouTube, Pinterest and/or Tumblr for business. Before launching a social media marketing program, identify which platforms clients and prospects are using for business. With that data in-hand, look for opportunities to leverage the identified platforms to help achieve strategic goals. For example, if you are a public relations agency that finds your target audiences are avid blog readers and one of your strategic goals is to grow your base of commercial real estate clients, you can blog about topics such as ‘How PR can help to grow commercial real estate firms.’ This is an opportunity to demonstrate that your agency understands its target market while positioning yourself as a thought-leader.
There’s no denying that content is king. It’s a critical tool for building trust among clients and prospects and among the keys to getting found online. Unfortunately, creating compelling, high quality content is a time-intensive process. Here are four time-saving tips to lessen the content creation burden: