Are You Maximizing the Marketing Value of Your Events?

Posted by Danielle Cyr on Wed, Jun, 06, 2018 @ 08:06 AM

Events offer companies valuable face time with prospects and leads, often allowing them to share thought leadership and industry expertise with attendees. During the window of time the event takes place, the host organization(s) have a captive audience to educate and engage. And, while ensuring attendees leave the event as willing brand ambassadors who gained value from their experience, it is equally important to ensure that your organization is maximizing the marketing value of its events.

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Topics: social media strategy for events, event marketing, event PR

How to Integrate Conferences & Events into a Social Media Strategy

Posted by Danielle Cyr on Wed, Mar, 13, 2013 @ 09:03 AM

For those unable to attend SXSW in person, social media has proven a powerful tool for keeping in-the-loop on the latest news and trends. Whether it is live tweets from sessions or Instagram photos from the exhibit halls, social media users were able to experience (at least a portion of) the SXSW events online.

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Topics: social media marketing, social media strategy for events, event marketing