Are Your Photo Ops Designed for Instagram?

Posted by Danielle Cyr on Wed, May, 02, 2018 @ 08:05 AM

Those new to Instagram or still contemplating whether it is the right social media channel for their brand may find this question a bit perplexing. After all, it’s just a place to share photos, right? Yes – and no. As Instagram’s user base grows, and more brands become adept at optimizing their content to get discovered by the right audiences, ensuring every photo posted is A+ quality becomes increasingly important. So, how do you design your photos for Instagram success?

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Topics: social media strategy, social media trends

When is Sponsored Content the Right Approach?

Posted by Danielle Cyr on Wed, Mar, 16, 2016 @ 08:03 AM

Sponsored content is growing in popularity. eMarketer studies project...

  • Facebook Advertising revenues will increase another 31.5% in 2016, following a 41.8% increase in 2015
  • Twitter Advertising revenues will increase 45% in 2016
  • LinkedIn Advertising revenues will increase 20.5% in 2016
  • Instagram Advertising revenue will increase 149% in 2016, reaching $1.48 billion globally
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Topics: social media, sponsored content, social media trends

Co-Comm University Presents: Social Media Trends to Watch in 2016

Posted by Lyndsay Bouchal on Wed, Jan, 20, 2016 @ 08:01 AM

On Jan. 15, Co-Communications presented its inaugural Co-Comm University, an opportunity for current and prospective clients to gather in an intimate roundtable to gain insight on important public relations and marketing strategy.

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Topics: social media, Co-Communications, Co-Communications News, social media trends