5 Important Things You Can Learn from Client Surveys

Posted by Danielle Cyr on Wed, Sep, 13, 2017 @ 08:09 AM

If we’ve said it once, we’ve said it a million times – whenever possible, let data inform the strategy. Whether it’s quantifiable metrics on email open rates, social shares and engagement, blog readership, website referral traffic or other data, these numbers can help to prioritize marketing resources and identify the content and messaging that resonates most with your target audiences.

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Topics: marketing, surveys, market research

How to Use Research to Write Better Marketing Content

Posted by Danielle Cyr on Fri, Jun, 03, 2016 @ 08:06 AM

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield insights that will strengthen your brand’s story?

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Topics: marketing, polls, custom research, research, surveys