Are You Paying Enough Attention to User Experience (UX)?

Posted by Danielle Cyr on Wed, Apr, 25, 2018 @ 08:04 AM

Consumer brands aren’t the only organizations who need to focus on delivering a positive and seamless user experience. Sure, those who subscribe to meal delivery services want their purchases to be fresh and delivered on time, and nobody wants an unreliable snow blower in the throws of winter weather, but service providers and nonprofit organizations can also benefit greatly from taking the time to ensure a positive user experience from the first exposure through the final action. When evaluating the user experience your company or cause currently delivers and identifying areas for improvement, consider the following:

Read More

Topics: brand strategy, user experience, communications strategy

Is ‘Mobile First’ Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Feb, 01, 2017 @ 08:02 AM

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?

Read More

Topics: marketing, b2b marketing, b2c marketing, mobile marketing, mobile marketing strategy, user experience