YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.Read More
Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery and messaging are well poised to carry you into the future. As your brand’s 24/7 marketing hub, it is important that your website remains up-to-date and that you are feeding it new content on a consistent basis – be it in the form of news, blog posts, case studies or the like. Here are a few ways to add quality content (not clutter) to your website:Read More
A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies, tactics and channels can bolster your marketing effectiveness in 2016. As you decide what will stay, what will go and what will make its debut in your marketing toolkit during the coming year, keep an eye on these marketing trends:Read More
When one thinks of sponsored content, paying to secure favorable placement for content on a social network immediately comes to mind. Think sponsored tweets, sponsored stories, paid blog reviews, etc. With the continued growth of video as an impactful marketing tool, there is another opportunity to integrate sponsored content into the marketing mix. This time, however, it is an opportunity for your partners and advertisers to invest in premium visibility within your company’s video marketing assets.Read More
Forrester Research estimates that one minute of video equates to approximately 1.8 million written words. A recent study by Demand Gen, found that the use of video content increased by eight percent to 58 percent, while infographic usage increased by nine percent to 52 percent. Visual marketing is a powerful tool for evoking demand among prospects and customers. Who doesn’t want that freshly dipped ice cream cone from the local dairy farm? The new mobile device that is better, faster, and shinier than the one before it? And, the widget that will increase efficiency ten-fold?
YouTube is the world’s second-largest search engine. Forrester Research reports the value of one minute of video is the equivalent of 1.8 million words. Is your company using video to make its marketing more engaging and share your brand’s/cause’s story with the world?