Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And, for companies and causes who have made the investment in video, there is significant marketing ROI to be reaped. The question is, when the storyboards, production and editing are behind you, what do you do with your video?Read More
YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.Read More
Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery and messaging are well poised to carry you into the future. As your brand’s 24/7 marketing hub, it is important that your website remains up-to-date and that you are feeding it new content on a consistent basis – be it in the form of news, blog posts, case studies or the like. Here are a few ways to add quality content (not clutter) to your website:Read More
One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise and there are many opportunities for the real estate sector to effectively embrace this trend. Here are the top video marketing opportunities for real estate.Read More
A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies, tactics and channels can bolster your marketing effectiveness in 2016. As you decide what will stay, what will go and what will make its debut in your marketing toolkit during the coming year, keep an eye on these marketing trends:Read More
When one thinks of sponsored content, paying to secure favorable placement for content on a social network immediately comes to mind. Think sponsored tweets, sponsored stories, paid blog reviews, etc. With the continued growth of video as an impactful marketing tool, there is another opportunity to integrate sponsored content into the marketing mix. This time, however, it is an opportunity for your partners and advertisers to invest in premium visibility within your company’s video marketing assets.Read More
In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, Bud Light, Squarespace, Doritos, Intuit Small Business, Volkswagen and Butterfinger set to debut during this year’s big game. While teasing Super Bowl ads isn’t new, it’s yet another way video marketing is being used to engage fans and increase brands’ reach.