YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.Read More
If we’ve heard it once, we’ve heard it a million times – content is king. While content marketing is a powerful tool for building trust among prospective clients and demonstrating the expertise of organizational leadership, great content is about more than powerful words. In the age of Pinterest, Flickr, YouTube and Instagram, one also needs striking visuals to make an impact.