Planning a Website Redesign? Scrub Your Content First

Posted by Danielle Cyr on Fri, Sep, 29, 2017 @ 08:09 AM

Your website is your 24/7 sales tool and, in many instances, responsible for making your organization’s first impression. While an eye-catching, responsive design (automatically scales to the device on which it is being viewed) and punchy copy are important, taking stock of what stays and what goes from your existing website is a critical first step in the website redesign process. Follow these helpful tips when auditing your website assets in advance of a redesign.

Read More

Topics: web design, web development, website redesign

Is Your Website Costing You Business? The Case for Responsive Design

Posted by Danielle Cyr on Wed, May, 31, 2017 @ 08:05 AM

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies whose websites did not reflect a responsive design (automatically scaling to the device on which it is being viewed) began to see declining organic search rankings, making it more difficult for them to appear as a match for those searching for the content they were offering. Despite being more than two years past the start of search penalties, many companies are still operating non-responsive websites.

Read More

Topics: website design, web design, web development, responsive websites, responsive design

How to Drive Traffic to Your Website

Posted by Danielle Cyr on Wed, Nov, 02, 2016 @ 08:11 AM

Websites are brands’ 24/7 marketing hubs and often responsible for making the company’s first impression. Organizations invest significant time and resources in writing, designing and building their websites and it is important to ensure this critical online marketing channel is getting in front of the right audiences. Here are a few ways to drive traffic to your website.

Read More

Topics: website design, web design, SEM, digital marketing

5 Things to Do Before Starting a Website Redesign

Posted by Danielle Cyr on Wed, Sep, 07, 2016 @ 08:09 AM

Is it time for a new website? Are you ready to revamp your existing website to improve the user experience and generate more leads? Before you pull the trigger on a website redesign, do these five key things to ensure you are ready to embark upon an effective website redesign.

Read More

Topics: website design, web design, web development, website redesign

These Web Design Mistakes Will Hurt Your Bottom Line

Posted by Danielle Cyr on Fri, Jun, 10, 2016 @ 08:06 AM

Websites are 24/7 marketing hubs. In many instances, they also give prospective clients or supporters a first impression of your company or cause. A great website can play an integral role in helping businesses to cultivate qualified leads and nonprofits to attract donors and volunteers. And, while a great website can be one of your best marketing assets, a poorly designed website can become a marketing liability. Here are some common web design mistakes that can hurt your bottom line:

Read More

Topics: website design, web design, web redesign, website redesign

What to Include in Your New Website Design

Posted by Danielle Cyr on Wed, May, 25, 2016 @ 08:05 AM

What are the core components of an effective website? How do you balance form and function to ensure a positive user experience?

Redesigning a website is a time-intensive process. It requires not only carefully culling through the existing website to determine what stays and what goes, but carefully reviewing analytics to determine how people use your website. When embarking upon the website design or redesign process, focus on the following:

Read More

Topics: marketing, website design, web design

What Does it Take to Build a Website?

Posted by Danielle Cyr on Fri, Apr, 29, 2016 @ 08:04 AM

Your website is your 24/7 marketing hub and it needs to be a powerful ambassador for your brand. From the visuals on your homepage to the headlines and body copy on your interior pages, consistency and clarity need to be present from the onset. So, what exactly does it take to build a great website?

Read More

Topics: websites, website design, web design, web development

4 Signs Your Nonprofit Website is Outdated

Posted by Danielle Cyr on Wed, Feb, 10, 2016 @ 08:02 AM

Did you know that social media is driving more than 1/3 of all website traffic? That 51% of the time U.S. adults spend with digital media is via a smartphone? Or, that more than 25% of donors have made a donation via mobile?

Read More

Topics: websites, nonprofit PR, nonprofit, nonprofit marketing, web design

How to Refresh an Outdated Real Estate Website

Posted by Danielle Cyr on Wed, Jan, 27, 2016 @ 08:01 AM

Forty-four percent of smartphone users have looked up a real estate listing from their smartphone. If they landed on your website, what would they see? Would it be a sleek, responsive design that is designed for easy mobile navigation and makes it easy to contact the listing agent? Or, is your website outdated and being penalized by Google because it doesn't have a mobile optimized design? We hope it isn't the latter, because ExactTarget reports 27% of visitors leave a website that isn't mobile optimized.

Read More

Topics: websites, real estate, real estate marketing, web design

Quick Tips for Improving Website SEO

Posted by Admin on Fri, Jul, 17, 2015 @ 08:07 AM

Everybody wants their website to get found by their target audiences – prospective clients, future donors, and lead generators, to name a few. A key component of “getting found” is making sure your website is search engine-friendly (i.e. that it follows search engine optimization best practices). Here are a few key areas to focus on when it comes to website SEO:

Read More

Topics: SEO, search engine optimization, website design, web design