Planning a Website Redesign? Scrub Your Content First

Posted by Danielle Cyr on Fri, Sep, 29, 2017 @ 08:09 AM

Your website is your 24/7 sales tool and, in many instances, responsible for making your organization’s first impression. While an eye-catching, responsive design (automatically scales to the device on which it is being viewed) and punchy copy are important, taking stock of what stays and what goes from your existing website is a critical first step in the website redesign process. Follow these helpful tips when auditing your website assets in advance of a redesign.

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Topics: web design, web development, website redesign

Is Your Website Costing You Business? The Case for Responsive Design

Posted by Danielle Cyr on Wed, May, 31, 2017 @ 08:05 AM

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies whose websites did not reflect a responsive design (automatically scaling to the device on which it is being viewed) began to see declining organic search rankings, making it more difficult for them to appear as a match for those searching for the content they were offering. Despite being more than two years past the start of search penalties, many companies are still operating non-responsive websites.

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Topics: website design, web design, web development, responsive websites, responsive design

5 Things to Do Before Starting a Website Redesign

Posted by Danielle Cyr on Wed, Sep, 07, 2016 @ 08:09 AM

Is it time for a new website? Are you ready to revamp your existing website to improve the user experience and generate more leads? Before you pull the trigger on a website redesign, do these five key things to ensure you are ready to embark upon an effective website redesign.

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Topics: website design, web design, web development, website redesign

What Does it Take to Build a Website?

Posted by Danielle Cyr on Fri, Apr, 29, 2016 @ 08:04 AM

Your website is your 24/7 marketing hub and it needs to be a powerful ambassador for your brand. From the visuals on your homepage to the headlines and body copy on your interior pages, consistency and clarity need to be present from the onset. So, what exactly does it take to build a great website?

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Topics: websites, website design, web design, web development