Is Your Website Costing You Business? The Case for Responsive Design

Posted by Danielle Cyr on Wed, May, 31, 2017 @ 08:05 AM

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies whose websites did not reflect a responsive design (automatically scaling to the device on which it is being viewed) began to see declining organic search rankings, making it more difficult for them to appear as a match for those searching for the content they were offering. Despite being more than two years past the start of search penalties, many companies are still operating non-responsive websites.

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Topics: website design, web design, web development, responsive websites, responsive design

How to Drive Traffic to Your Website

Posted by Danielle Cyr on Wed, Nov, 02, 2016 @ 08:11 AM

Websites are brands’ 24/7 marketing hubs and often responsible for making the company’s first impression. Organizations invest significant time and resources in writing, designing and building their websites and it is important to ensure this critical online marketing channel is getting in front of the right audiences. Here are a few ways to drive traffic to your website.

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Topics: website design, web design, SEM, digital marketing

5 Things to Do Before Starting a Website Redesign

Posted by Danielle Cyr on Wed, Sep, 07, 2016 @ 08:09 AM

Is it time for a new website? Are you ready to revamp your existing website to improve the user experience and generate more leads? Before you pull the trigger on a website redesign, do these five key things to ensure you are ready to embark upon an effective website redesign.

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Topics: website design, web design, web development, website redesign

How to Improve Your Website Copy

Posted by Danielle Cyr on Fri, Sep, 02, 2016 @ 08:09 AM

Engaging. Exciting. Compelling. Creative. Informative. Actionable. Are these the words you would use to describe your company’s website copy? Your website is your brand’s 24/7 marketing hub and is often responsible for making the company’s first impression with prospective clients and partners. From the headlines on your homepage to the articles in your online newsroom, your website copy should educate, inform, excite and ultimately sell. Here are some easy ways to write better website copy.

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Topics: website design, copywriting, website copy

These Web Design Mistakes Will Hurt Your Bottom Line

Posted by Danielle Cyr on Fri, Jun, 10, 2016 @ 08:06 AM

Websites are 24/7 marketing hubs. In many instances, they also give prospective clients or supporters a first impression of your company or cause. A great website can play an integral role in helping businesses to cultivate qualified leads and nonprofits to attract donors and volunteers. And, while a great website can be one of your best marketing assets, a poorly designed website can become a marketing liability. Here are some common web design mistakes that can hurt your bottom line:

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Topics: website design, web design, web redesign, website redesign

What to Include in Your New Website Design

Posted by Danielle Cyr on Wed, May, 25, 2016 @ 08:05 AM

What are the core components of an effective website? How do you balance form and function to ensure a positive user experience?

Redesigning a website is a time-intensive process. It requires not only carefully culling through the existing website to determine what stays and what goes, but carefully reviewing analytics to determine how people use your website. When embarking upon the website design or redesign process, focus on the following:

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Topics: marketing, website design, web design

New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

Posted by Danielle Cyr on Fri, May, 06, 2016 @ 08:05 AM

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing PR campaigns and maintaining social media marketing programs, we’re always helping companies and causes to strengthen their marketing. Here’s a look at what we’ve been up to over the past couple of months:

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Topics: marketing, branding, PR, website design, logo design

What Does it Take to Build a Website?

Posted by Danielle Cyr on Fri, Apr, 29, 2016 @ 08:04 AM

Your website is your 24/7 marketing hub and it needs to be a powerful ambassador for your brand. From the visuals on your homepage to the headlines and body copy on your interior pages, consistency and clarity need to be present from the onset. So, what exactly does it take to build a great website?

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Topics: websites, website design, web design, web development

Quick Tips for Improving Website SEO

Posted by Admin on Fri, Jul, 17, 2015 @ 08:07 AM

Everybody wants their website to get found by their target audiences – prospective clients, future donors, and lead generators, to name a few. A key component of “getting found” is making sure your website is search engine-friendly (i.e. that it follows search engine optimization best practices). Here are a few key areas to focus on when it comes to website SEO:

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Topics: SEO, search engine optimization, website design, web design