Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery and messaging are well poised to carry you into the future. As your brand’s 24/7 marketing hub, it is important that your website remains up-to-date and that you are feeding it new content on a consistent basis – be it in the form of news, blog posts, case studies or the like. Here are a few ways to add quality content (not clutter) to your website:Read More
Your website is your 24/7 marketing hub and it needs to be a powerful ambassador for your brand. From the visuals on your homepage to the headlines and body copy on your interior pages, consistency and clarity need to be present from the onset. So, what exactly does it take to build a great website?Read More
Did you know that social media is driving more than 1/3 of all website traffic? That 51% of the time U.S. adults spend with digital media is via a smartphone? Or, that more than 25% of donors have made a donation via mobile?Read More
Forty-four percent of smartphone users have looked up a real estate listing from their smartphone. If they landed on your website, what would they see? Would it be a sleek, responsive design that is designed for easy mobile navigation and makes it easy to contact the listing agent? Or, is your website outdated and being penalized by Google because it doesn't have a mobile optimized design? We hope it isn't the latter, because ExactTarget reports 27% of visitors leave a website that isn't mobile optimized.Read More
Is your website generating qualified business leads? Gone are the days where websites served as static online brochures. Today, websites are dynamic online marketing hubs that educate, engage and drive meaningful action. This shift has not only increased the alignment and collaboration between sales and marketing teams, but made it easier to measure marketing ROI. Ready to start generating (more) leads from your website? Let's get started:Read More
Websites are the central online marketing hubs for companies and causes alike.
They are prime space for everything from detailing products and services to housing announcements and accolades. For those searching online for a provider, vendor, partner or the like, they also make that all important "first impression." The question is: Is your current website making a strong (and accurate) first impression?
If you're debating whether it's time to invest in a new website – as opposed to undertaking a content refresh - take time to evaluate the following...Read More
A responsive website is named for its ability to “respond” and reorient its content to fit various screen sizes (smartphone, tablet, etc.) to make information easy to read and navigate for an optimal user experience.Read More
Nonprofits are often tasked with building and maintaining websites that resonate with a broad range of stakeholders, which can run from advocates and elected officials to funders and volunteers. With so many audiences to serve – and clarity and a positive user experience both of the utmost importance – determining what assets and information to lead with can be a challenge for any organization. Factor in one common goal for many nonprofits – using the website as a central hub for online fundraising – and building out the perfect information hierarchy can seem even more overwhelming, which raises the question: What exactly are donors looking for when they visit a nonprofit website?
For many businesses and nonprofits alike, there is a capstone/signature event each year towards which an organization allocates a significant amount of time and resources. For some organizations, it is a conference or trade show, for many nonprofits it is a gala or other signature fundraising event. And while the pre-event efforts required to produce a great event and attendee experience can be overwhelming, what happens following the event is just as critical to keeping customers/donors engaged and ensuring their continued loyalty to your company or cause.
Landing pages can help businesses to drive timely and meaningful action among their target audiences. Whether you’re a consumer goods company offering a limited supply of product samples, a small business looking to drive conference registrations or a corporation looking to increase toolkit downloads, a landing page can help to sell your offer to online audiences.Read More